tenor (noun) – general meaning or direction
(tenor can also mean a male singing voice)
Here are some examples of how you can use it:
The tenor of his messages was that we should be more responsible.
What was the tenor of the negotiations? The other side seems ready to close the agreement, but they want to change some of the terms.
Although the professor used very difficult language, I was able to understand the tenor of her argument.
Is the tenor of our society for giving citizens more freedom or the opposite?